Samsung Business Experience Centre is at Samsung’s headquarters in Sydney Olympic Park. The new Samsung head office in Homebush features a ground-floor experiential showroom for business customers that showcases the full product range across three distinct areas: Retail, Connected Home and Lifestyle. The interior has warm, natural materials integrated with highlights of the Samsung brand colours, referencing contemporary Korean architecture. The showroom features an integrated and tangible digital and retail experience, utilising the Samsung tech tile technology. A key design feature is the mirror-box custom chandelier to draw customers to the technology display area.

Note: Concept only, project didn’t proceed.