A new brand direction and store design that expresses the ultimate customer experience for eye health, optometry services, frame selection, sunglasses, and contact lenses. The new design focuses on and places the customer at the centre of the experience. The store design reflects the customer journey from the initial eye test, frame selection, and frame fitting. The store design is to be inspired by the creation of a visually open optometry experience. Customers can see into semiprivate optometry rooms, enabling a clear vision of the well-being experience and equipment. The design allows for modern, contemporary, and well-lit retail wall displays that showcase a wide selection of brands.

Featured in The Local Project.