Blog #2: Jack + Co

Jack & Co is one stop shop for your fuel, food and convenience needs, it’s also a bakery and barista coffee offer. Jack and co is no ordinary petrol station, it feels and looks more like a cool café. Since the opening of the store design and new brand refresh there has been a real uptick in sales – 

'The new refreshed stores at last count have seen an increase in sales of up to 30%'

We have been working with Jack and Co's team and progressing the brand & architecture components to ensure the new brand refresh can be successfully applied to number of existing key sites in Sydney's (Northwood & Pymble) & Regional NSW Taree. New updates have been created across a number of touch points including new product ranges, staff uniforms, menus, packaging, interior design, architecture & signage elements. 

Convenience food, grab and go, barista made coffee, daily grocery essentials and fuel can happily co-exist under the same roof. 

The new retail strategy is a standout within this category as it feels boutique and welcoming with a great new healthy product range and made on site products for the bakery, sausage rolls and pies. The standard petrol station model of fumes, security screens across the counter have been removed and stick sugary sweets and drinks have all been removed or reflected to the back of the store.

The project was a partnership between The Great Indoors (Architecture & Interior Design) & Alabaster (Brand design, signage & packaging.

The photography shows the before & after, the design makeover the store of applying a new canvas to an existing building, The Great Indoors has transformed the site at a reduced cost and faster program of works rather than progressing with a new building, saving money and time by working with the client to deliverable a new concept without breaking the budget.

Text by Lee Hopkinson

Blog #3: 1001 Optometry

Eyewear retailer 1001 Optometry is refurbishing 25 to 30 stores located in shopping centres, implementing the brand’s “Details are Beautiful” strategy.

The company tapped The Great Indoors interior designer Gesa Hopkinson for the refurbishment, which features glazed walls to allow guests to view the optometry equipment and testing rooms.

The interior’s design elements include oak timber walls, adjustable LED lighting, and closable curtains for customers who opt for private consultations.

“Overall, the key focus is to elevate the optometry process and create transparency and views into the optometry equipment and testing rooms so that the store design visually indicates more about the retail and service design experience (elevating the key service of optometry) rather than hiding the optometry rooms and the process behind walls,” said Hopkinson.

The company says materials were sourced from commercial suppliers engaged in “sensible and environmentally focused operations”.

Source: Excerpt from Inside Retail article.