FASHION RETAIL INTERIOR DESIGN
One of Sydney’s newest interior design studios, The Great Indoors, has created a luxurious and dramatic new store for North American eyewear and contacts online giant, Clearly.
The Great Indoors design director, Lee Hopkinson, was thrilled to undertake the design of Clearly’s first Australian bricks and mortar store sited under The Ivy, which opened on 20 March 2014.
The store design reflects the luxe location and is inspired by the activity and nightlife of the area with a key aspect of the design being that the store needed to be both beautiful and functional in the day and a visual attraction at night.
Working in partnership with The General Store, Hopkinson created a theatrical showpiece based on a disco mirror ball.
The centrepiece is a series of small reflective mirror boxes displaying single pairs of glasses and mirror panels resting on a raised circular platform.
After dark, the store comes alive with a coloured lighting sequence and the raised platform featuring the mirror ball display rotates. This has a stunning effect of refracting coloured light out of the store into the streetfront, just like a disco ball.
Winner Sydney Design Award for Best Retail Store Experience & Finalist World Retail Awards - Store Design of the Year 2014
Photography courtesy of Clearly Eyeware