Our rigorous strategy-first approach is balanced by the true creative freedom that only freehand design can bring. The result is surprising and emotive design that not only works – it entertains and inspires.
Designing beautiful and functional environments requires an intimate understanding of how spaces work. Making spaces connect with people requires a sense of humanity and theatre. Designing a multi-dimensional space on a one-dimensional screen simply doesn’t allow tor the expression, free-thinking and intuition that comes from a free-hand sketch.
Lee’s instinctive understanding of spatial design and the beauty of his sketches leads to a spontaneity, purity and sense of cohesion that simply can’t be achieved designing from a screen. This freedom of thinking leads to truly original design, the likes of which may be imitated, but never truly realized by others.
The emotive creative aspect of what we do is the part you see, the part that inspires. But commercially successful design is only that when it is born out of a deep understanding of its purpose, and how people will interact with it. Freedom comes as a result of deep knowledge and understanding. Only then can we design with purpose.
The Great Indoors has a deep understanding of how people interact with spaces, but we don’t rest on that knowledge. We work with some of the industry’s brightest lights to unearth fresh insights that drive unique and intelligent outcomes for each and every project. We particularly love retail, building entertaining and immersive spaces that build deeper connections between customers and brands – bringing them back time and again.
But the thinking doesn’t stop there. A successful commercial outcome requires a detail-driven approach to project management. Like any construction project, clear lines of communication, and tight management of multiple suppliers and approvals is required if deadlines and budgets are to be successfully met.
We pride ourselves on backing up our creativity with the rigor to deliver.